Want to ensure your pop song goes viral? Make sure there’s a good dance challenge to accompany it. (Hi, Drake.)
K-pop superstars BTS don’t need help when it comes to making global hits, but their latest song is getting a big boost thanks to a dance craze that’s been dubbed the “Idol Challenge.”
The video for the band’s hit “Idol” dropped on August 24, and it’s since racked up more than 100 million views. (It even broke a YouTube record previously held by Taylor Swift.) Basically, it was bound to become into a viral phenomenon eventually.
In the days since the video release, BTS fans have started filming themselves trying out the video choreography. The first person to upload a video under the hashtag #IdolChallenge was Twitter user @sonia_oloo, according to Know Your Meme.
Then BTS member J-Hope uploaded a video of himself doing the dance (with plenty of shoulder-shimmying).
Then two more BTS members, Jimin and Jungkook, joined him.
And while streaming live, the entire squad did the dance together.
Meanwhile, people all around the world hopped on board. The results are equal parts entertaining and adorable.
Some didn’t let their lack of dance skills stop them from participating:
It even made its way onto the Ellen DeGeneres Show, thanks to the show’s DJ, tWitch.
Take that, #InMyFeelings challenge.
[H/T Billboard]
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